To combine the benefits of local production with a powerful worldwide brand, NESTLÉ PURE LIFE is bottled locally at multiple sites, close to major consumption areas, which limits transport distances and reinforces the brand’s commitment to eco-sustainability initiatives.
Regarding packaging, to reduce waste as much as possible, NESTLE PURE LIFE promotes lightweighting initiatives, such as the ‘eco-shape’ bottle that was lunched in the United States in 2008. It is the lightest bottle on the bottled water market, being 30% lighter than the rest.