Nestlé Pure Life devotes itself to continually improving the quality of its products. This includes our commitment to:
Creating Shared Value – a principle where value for Nestlé also creates value for society. We’re actively engaged with multiple social and environmental initiatives including:Providing safe drinking water during natural disasters
Haiti & Chile earthquakes
In Chile, through our CCU-Nestle Aguas joint-venture, we contributed US$1 million, including 500,000L of Cachantun and Nestlé Pure Life bottled water. The quake paralyzed parts of central Chile and claimed over 500 victims. Shortly after the February earthquake, on April 11 the Santiago marathon took place, gathering 25,000 runners and fuelling national pride in the country. Coinciding with the bicentenary of Chilean state independence, runners were kitted in different colored vests, positioning themselves as a giant Chilean flag pattern visible from the sky as they passed by the presidential palace of La Moneda. The event served as a symbol of a nation’s unity and solidarity in the face of adversity.
Haiti Earthquake Relief: On January 12, 2010, the Caribbean island of Haiti was struck by a 7.0 magnitude earthquake. Its epicenter was only 15 miles from the island’s capital of Port-Au-Prince, causing severe destruction of government buildings, infrastructure and residential areas. Immediately after the earthquake hit, Nestlé Waters North America pledged US$1 million in bottled water products, and shipment from nearby Caribbean locations started within one week of the quake. Working with the humanitarian response organization AmeriCares, 22 truckloads of Nestlé Pure Life and other Nestlé Waters Brands were initially donated. Due to the extent of damaged infrastructure on the island, our logistics and supply chain teams worked hard to coordinate with local partner organizations to ensure bottled water delivery to areas and people who were most in need. Overall, 3 million bottles of water have been donated. Support for victims continued well after the initial quake, and included liquid meal supplements, milk and food aid from Nestlé Dominica.
8 Glasses a Day / Hydrabalance Campaign
Nestlé Pure Life has made education on healthy hydration one of its core communication axes to consumers. In 2008, the brand launched the “Aqualand” TV ad, which kicked-off the “8 glasses a day/ “Hydrabalance” plan to raise awareness on the basis of healthy hydration. That multi-support global plan has been translating sound-scientific evidence on water balance into comprehensive information for general public.
Method: Making use of the close proximity of a Nestlé food factory, the factory installed a connection between the 2 entities. Now, all surpluses are re-used by Nestlé, leading to a reduction of water used for bottled water production.
Water savings: 100.000 m3 / year
One of the most remarkable examples of Nestlé Waters’ light-weighting efforts is definitely the 0.5L PET bottle of Nestlé Waters North America. The 0.5L bottle is, by far, the dominant format in North America. Making a concerted effort to reduce the weight and impact of this bottle, the company released its first Eco-Shape bottle in 2007, weighing 12.4g. It was replacing the former 0.5L bottle of 14.5g. Late 2009, the company was able to launch a new generation Eco-Shape bottle with an average weight reduced to 9.2g, i.e. 25% lighter than its predecessor and 37% than the previous one! This innovation was not only shared to all the regional brands and Nestlé Pure Life in the US and Canadian markets, but also benefitted other country markets such as China. Last but not least, these bottles were also developed so that they can use a smaller label, as well as, the new best-in-class cap of close to 1 gram, 60% lighter than its predecessor.Support for recycling programs
Nestlé Waters China is a good example of such educational initiatives. The company released in 2009 and 2010 an on-line campaign, together with an in-store promotion and search engine banner ads. Those that visit the website and participate in the campaign are informed about recycling through facts and environmental-themed cartoons, and are eligible for prizes and lucky draw games. The goal is to spread the campaign across China, encouraging recycling to a rapidly growing market for bottled water.
These are more than words; they are an important part of our business strategy. For example, while Nestlé Pure Life is global in brand name, local sourcing and bottling is central to our approach. This keeps our bottling close to major consumption areas, limits transport distances and reinforces the brand’s commitment to sustainability. It also means Nestlé Pure Life is readily available with wide geographic coverage.Quality means more
NESTLÉ PURE LIFE is in fact only one brand within the Nestlé family where quality goes well beyond the product itself. Throughout the world and across Nestlé brands, we’re involved in a broad range of social and environmental initiatives that together make quite a difference. Actually, it’s how we’ve always done business at Nestlé and is part of what we call Creating Shared Value. For us, caring about the wellbeing of others and the environment is integral to our promise of improving the quality of life through good food and beverages everywhere. Our commitment to great tasting and trusted products has and always will be tied to our respect for the environment and the people we work with including communities where we operate. At Nestlé quality means more.
Learn about Nestlés' broader efforts: www.nestle.com/csv
Please Note: The examples provided are not an exhaustive list of all Nestlé Waters CSV initiatives. Also, please note that CSV initiatives may change from country to country.